![]() ![]() This is evident by the interview with O’Donnell. The vulnerability they face is from being in a transitioning phase. This translates to them having to adjust to the economy by offering lower priced products. This does not discredit their sales however. The clothes …show more content… It is stated that their profit margins were not as great because they weren’t selling as much at full price. The brand was embodied in the store in the way the clothes were merchandised in the store. Stores: The store is to enable a certain feel for shoppers. The fluid clothes were designed to take the personality of the wearer. Fisher was adamant about designing clothes for real women and developed forgiving silhouettes that flattered women regardless of their body type. They were designed to make getting dressed easy, and to be versatile enough to be worn to work and out for the evening. The pieces in the collection were designed to work together, so customers could creatively vary their look from day to day. Products: The clothes are stylish, yet simple and built for comfort. How is the Eileen Fisher brand story embodied in its:
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